Press & Media Resources
Everything you need to write about Vexa Media.
Vexa Media is a digital marketing agency and independent games publisher based in Bloemfontein, South Africa. This page holds our logos, approved copy, company facts and brand rules — free to use in editorial coverage, partner material and store pages. Everything here is current as of September 2026.
Primary logo lockup on brand black. Light and dark versions, the standalone mark and a
square icon tile are all in the asset section below.
- Founded
- 2025
- Based in
- Bloemfontein, ZA
- What we are
- Agency & publisher
- Press replies
- Within 1 business day
About
Two halves of the same idea
Vexa Media was founded in 2025 to solve one problem in two markets: good work that nobody can find. On the agency side that means South African businesses competing for attention in search, social and paid media. On the publishing side it means independent developers shipping games into a storefront with tens of thousands of releases a year. The method is the same in both — build the audience deliberately, measure it, and report it honestly.
Data-led, not vibes-led
Every campaign is instrumented before it launches. Clients see the numbers we see, in a report they actually get every month.
Rooted in the Free State
We are a Bloemfontein company that understands the South African market, its buyers and its budgets — while working with game studios worldwide.
Creators keep their work
Developers we publish keep their IP. Our job is distribution, visibility and the commercial machinery around a release — not ownership of it.
Approved copy
Boilerplate
Use these descriptions verbatim — they are pre-approved, so no sign-off round is needed. Press the copy button to put a clean, unformatted version on your clipboard.
One line
Vexa Media is a South African digital marketing agency and independent games publisher based in Bloemfontein.
Short — 50 words
Vexa Media is a Bloemfontein-based digital marketing agency and independent games publisher. Founded in 2025, the company delivers SEO, social media management, Google advertising, content marketing and brand design, and publishes independent games on Steam — handling store setup, marketing, festival submissions and community management.
Medium — 100 words
Vexa Media is a results-driven digital marketing agency and independent games publisher based in Bloemfontein, South Africa. Founded in 2025, the company helps businesses of all sizes build a powerful online presence through SEO, social media management, Google advertising, content marketing and brand design.
Its publishing division applies the same performance-marketing discipline to independent games: Steam store setup and build pipelines, capsule art and trailers, wishlist campaigns, press and creator outreach, festival and awards submissions, and day-to-day community management — so developers can stay focused on making the game.
Long — 200 words
Vexa Media is a results-driven digital marketing agency and independent games publisher based in Bloemfontein, South Africa. Founded in 2025, the company helps businesses of all sizes establish a powerful online presence and achieve measurable growth. Its team of marketers, designers and strategists combines creative work with data-driven insight, delivering search engine optimisation, social media management, Google advertising, content marketing and brand design to clients across South Africa.
In addition to its agency work, Vexa Media operates a publishing division for independent game developers. The division covers the full commercial path to release: Steamworks account and store page setup, build uploads, depots and branch management, capsule art, trailers and screenshots, wishlist and launch campaigns, press and content-creator outreach, festival and awards submissions, storefront expansion beyond Steam, and ongoing social and community management.
Vexa Media's founding principle is that great work deserves an audience. Whether the product is a local service business or a small studio's first commercial title, the company treats visibility as an engineering problem — measured, iterated and reported transparently every month.
Naming: it is Vexa Media — two words, both capitalised. Not VexaMedia,
not Vexa media. The legal entity is Vexa Media (Pty) Ltd. Later references in an article can
shorten to “Vexa”. The publishing arm is “Vexa Media Publishing” or “Vexa Media's publishing
division”, never a separate company.
At a glance
Fast facts
| Company name | Vexa Media |
|---|---|
| Legal entity | Vexa Media (Pty) Ltd |
| Founded | 2025 |
| Headquarters | Bloemfontein, Free State, 9301, South Africa |
| Category | Digital marketing agency & independent games publisher |
| Agency services | SEO & AEO, social media management, Google advertising, content marketing, logo & brand design |
| Publishing services | Steam release management, store page conversion, wishlist & launch campaigns, press and creator outreach, festival submissions, community management, storefront expansion |
| Retainers | Starter R2,500/month · Growth R5,500/month · Enterprise R12,000/month · custom scopes quoted on request |
| Publishing deals | Revenue share, flat-fee service, or hybrid — set per project. Developers keep their IP. |
| Markets | South Africa (agency) · worldwide (games publishing) |
| Languages | English, Afrikaans |
| Website | vexamedia.co.za |
| Press kit | presskit.vexamedia.co.za |
| Media contact | hello@vexamedia.co.za · +27 83 537 5899 |
| Office hours | Monday–Friday, 08:00–17:00 SAST (UTC+2) |
What we do
Services, in plain terms
If you need a one-line description of any part of the business for a listing, directory or article, take it from here.
SEO & AEO
Technical audits, keyword and entity research, on-page work, local SEO and link building — now extended to how brands are surfaced by AI answer engines.
Social media management
Content calendars, creative, publishing and community replies across the platforms a brand's audience actually uses.
Google advertising
Search, Performance Max and remarketing campaigns built around cost per acquisition rather than impressions.
Content marketing
Articles, landing pages, video and infographics produced against a keyword and funnel plan, not a publishing quota.
Logo & brand design
Identity design, brand guidelines and the asset set a business needs to look consistent everywhere it appears.
Games publishing
Full-service publishing for independent developers: Steam releases, marketing, outreach, festivals and community. Details below →
Publishing division
Vexa Media Publishing
Vexa Media publishes independent games. We take a finished or near-finished title and run everything between the build and the player: the Steam release itself, the store page that converts, the wishlist campaign that front-loads launch day, the press and creator outreach, the festival submissions, and the social channels that keep a community alive between updates. Developers keep their IP and their creative control.
Steam releases & uploads
Steamworks and partner account setup, app and package configuration, SteamPipe build uploads, depots and branches, demos, playtests, achievements, cloud saves, DLC, patch notes and update cadence.
Marketing & store conversion
Capsule art, trailers, screenshots, GIFs, store copy, tags and localisation, wishlist campaigns, Next Fest and seasonal sale planning, pricing and discount strategy, paid acquisition where it pays.
Press & creator outreach
Curated press and streamer lists per genre, pitch writing, embargo and key distribution, review coordination, and follow-up that respects a journalist's inbox.
Festivals & awards
Tracking deadlines, preparing submission builds and press packets, writing entries and handling fees for showcases, festivals and award programmes worldwide.
Social & community
Channel setup and daily management, Discord moderation and structure, devlogs, capture and short-form video, launch-week coverage and post-launch retention.
Beyond Steam
itch.io, Epic Games Store and GOG listings, key resellers and bundles, plus guidance on the console certification path when a title is ready for it.
For journalists covering a Vexa-published title: review keys, developer
interviews, embargo dates and per-title asset packs are handled by the same media contact below.
Title-specific press kits live alongside each game's announcement — email us and we will send the
right one.
Brand assets
Logos & marks
All files are PNG with transparency unless noted. Download individually, grab every logo in one archive, or take the complete kit including the written material.
Ready-to-place banner
Correct clear space already applied. Good for slides, thumbnails and OG images.
Colour reference sheet
The eight brand values as flat swatches, for design handoff and print checks.
Need another format? Vector (SVG/EPS), a specific crop, a transparent banner or
a higher-resolution render — email hello@vexamedia.co.za
and we will send it the same day.
Guidelines
Using the logo
Short version: use the files as supplied, give them room, and pick the version that matches the background. You do not need our permission to use these marks to identify Vexa Media in editorial coverage.
Do
- Keep clear space around the lockup at least equal to the height of the “V” in the wordmark.
- Use the light lockup on dark backgrounds and the dark lockup on light ones.
- Scale proportionally. Minimum width 120 px on screen, 30 mm in print.
- Put the logo on a solid colour, or add a scrim when it must sit over an image.
- Use the mark alone when the space is square or very small.
Don't
- Recolour the mark, apply gradients of your own, or convert it to a single flat colour.
- Add shadows, glows, outlines, bevels or animation to the supplied files.
- Stretch, squash, rotate or crop the lockup.
- Set “Vexa Media” in another typeface beside the logo — the wordmark is already in it.
- Use the logo to imply that Vexa Media endorses a product, service or opinion.
Trademark: the Vexa Media name, wordmark and VM ribbon mark are the property of
Vexa Media (Pty) Ltd. They are provided for editorial, partner and client use. Commercial use on
merchandise or product packaging needs written permission.
Palette
Colour
Vexa Media runs dark by default: a near-black ground with a magenta-to-violet gradient for emphasis and a single warm gold for highlights. Click any swatch to copy its hex value.
Type
Typography
Vexa Media sets everything in Plus Jakarta Sans — an open-source typeface available free from Google Fonts. There is no secondary brand face.
Aa Bb Cc
Plus Jakarta Sans · variable · weights 200–800
Display / 900 Great work deserves an audience
Heading / 700 Publishing independent games
Body / 400 Measured, iterated and reported transparently every month.
Label / 600 caps Press & media resources
Newsroom
Announcements & coverage
Company announcements, publishing signings and title launches are posted here as they go out. Title-specific press kits — screenshots, GIFs, trailers, developer bios and review keys — are issued per game alongside each announcement.
Get announcements first
Journalists, curators and creators can join the press list for embargoed announcements, review keys and asset packs before they go public.
Already covered us?
Send us the link and we will add it here and share it through our channels. We credit the outlet and the writer.
Press FAQ
Questions we get asked
Can I use the logo without asking?
Yes — for editorial coverage, directory listings, event material and partner pages that identify Vexa Media, use the supplied files as they are. You only need written permission for merchandise, product packaging, or anything that implies we endorse a product.
How should Vexa Media be described in one sentence?
“Vexa Media is a South African digital marketing agency and independent games publisher based in Bloemfontein.” Longer approved versions are in the boilerplate section.
Is the publishing arm a separate company?
No. It is a division of Vexa Media (Pty) Ltd, referred to as Vexa Media Publishing. Please don't write it as a standalone label or studio.
How do I request a review key or an interview?
Email hello@vexamedia.co.za with your outlet, the title you're covering and your deadline. Keys, embargo details, developer interviews and per-title asset packs all come from that address. We reply within one business day.
I'm a developer — how do I pitch a game?
Send a build or a playable link, a short pitch, your target release window and what you most need help with. The publishing page covers what we look for and how deals are structured. Developers keep their IP.
Can I get assets that aren't on this page?
Yes. Vector logo files, alternative crops, team headshots, office photography and higher-resolution renders are available on request — usually the same day.
Which spelling should I use?
We write in South African English — optimisation, colour, organisation. Prices are in South African rand (ZAR) and times are SAST (UTC+2).
Media contact
Talk to a human
Press enquiries, review keys, interviews, asset requests and fact checks all go to the same place. We answer within one business day, Monday to Friday, 08:00–17:00 SAST.